Any personal data collected through this website will be treated as confidential in line with the principles of the Data Protection Act 1998.
When users enter the Its Simplicity website, their computers will automatically be issued with 'cookies'. Cookies are text files which identify users' computers to the Its Simplicity website server. The website then creates "session" cookies to store some of the preferences of users moving around the website, e.g. retaining a text-only preference. Cookies in themselves do not identify individual users but identify only the computer used and they are deleted on departure from the website. Many websites do this to track traffic flows, whenever users visit those websites.
The Its Simplicity website uses third-party cookies to measure use of the website including number of visitors, how frequently pages are viewed, and the city and country of origin of users. This helps to determine what is popular and can influence future content and development. For this purpose, Its Simplicity uses Google Analytics to measure and analyse usage of the website. The information collected by the Its Simplicity website will include IP Address, pages visited, browser type and operating system. The data will not be used to identify any user personally.